ADVERTISING & SPONSORSHIP
Opportunities for Sponsors
WORD OF MOUTH TV
Word of Mouth TV is an exciting new YouTube series and television pilot celebrating food, books and friendships between women. Hosted by bestselling Australian authors Kate Forsyth and Sarah Mills and filmed by top-rating SBS producer Claire Absolum, it aims to bring the love of books, writers and food together in a regular YouTube feature that crosses Nigella Lawson with Oprah’s Book Club.
Cooking shows are the most watched television shows in the world. The existing market (chefs and cooking competitions) is an extremely crowded and mature market. But we believe Word of Mouth TV is globally the first show in a series of new subcategories that will hit the market over the next two years that combine the Arts and food – a natural pairing. Word of Mouth TV is also the first series in the subcategory of books and food.
HERE’S A TASTE
Kate and Sarah interview the world’s top authors about their novels while cooking recipes inspired by their books. The authors and hosts then recommend the best book they have read lately. Two copies of their book (signed by the authors and the hosts) will be given away, as well as a pack of books supplied by publishers.
The show has already received strong support from the publishing industry and has received many books, Maggie Beer’s latest offering Recipes for Life, to give to readers. In some instances, we will be interviewing famous chefs when they release their latest book.
Our first shoot was with Graeme Simsion, the bestselling author of The Rosie Project (which has sold more than 3.5 million copies worldwide), and his wife Anne Buist, the author of three psychological crime thrillers. Dubbed Australia’s ‘hottest literary couple’ this husband and wife writing team have co-written their latest novel titled Two Steps Forward.
In between the main shoots, Word of Mouth TV will be posting “snippet” interviews from international authors touring Australian and appearing at Australia’s premier writers’ festivals.
The first YouTube season will comprise fortnightly 15-minute episodes. A longer version is being produced as a television pilot.
TARGET MARKET – Females 25-65yrs
Women buy the most books
Women buy the most groceries
Women buy the most wine
Women watch the most cooking shows
Women buy the most cookbooks
Percentage watching cooking shows
Percentage reading books
Geographical spread 70% Australian, 30% UK US NZ
YouTube is now the second most visited website in the world. More than 500 million videos are watched every day, with almost 40% of all viewers women aged between 18 and 50. This audience correlates with the key market for buyers of books (60% of all books are bought by women aged 18-50). Videos about food are hugely popular, as are videos about books. Booktubers such as Little Book Owl have up to 132,000 subscribers, while BuzzSumo’s analysis of 100 million videos on Facebook has shown that videos about food had more than double the viewership of any other topic. YouTube’s reach is global.
FINDING THE SWEET SPOT
Word of Mouth TV hopes to reach that sweet spot where the two interests overlap. Our YouTube channel will be supported by social media including a website, blog, Twitter, Facebook and Instagram, and also by our personal social media accounts (Kate Forsyth has more than 10,000 followers on Facebook, Twitter and her personal reading blog).
Word of Mouth TV will also be supported by the authors’ publishers and the authors, most of whom who have substantial followings, a rare few numbering in the millions.
OPPORTUNITIES FOR SPONSORS
- Product placement on main episode
- Product placement in sneak peeks and doorstops
- Product placement in blog posts
- Advertising on YouTube
- Title credits
- Social media thank yous, mentions and giveaways
- Events sponsorship
OUTCOMES FOR SPONSORS
- Brand recognition
- Competitive edge and profile in a desirable market
- Entry-level opportunities for food and car retailers
- Increased sales
- Improved loyalty and retention of customers and staff
- Connections with key Australian influencers
EXPRESSIONS OF INTEREST
We are seeking expression of interest from advertisers.
Please contact Sarah Mills on 0407 774 441 or fill out our contact form below.
Word of Mouth is the first series to combine food, books and wine. Your hosts, Kate and Sarah will be interviewing and cooking with top authors from Australia and around the world.